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Synchronizing Sales and Marketing | Mix & Matchbox Podcast
Manage episode 449837168 series 3360535
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Brent chats with Andy Culligan, Founder, Fractional CMO, about the importance of integrating sales and marketing, and navigating privacy regulations like GDPR. Learn how to identify your ideal customers and leverage first-party data for better outreach. Andy emphasizes the role of personalization in marketing and explores the impact of AI on customer interactions. Gain valuable tips on prioritizing sales efforts over marketing in the early stages and how to prepare your go-to-market strategy for success.
https://andyculligan.com
#Marketing #Podcasting #SalesStrategies #AI #customerdata
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