MBP #26: How to Raise $962,575+ on Kickstarter with Michael Mindes

Microblogger Interviews: Online business, blogging, entrepreneurship and wealth building

Michael Mindes owns board game publisher Tasty Minstrel Games, publisher of hit titles such as Eminent Domain, Scoville, and Dungeon Roll. You may not have heard of some of their titles, they’re not household names like Monopoly (who actually like Monopoly?), but he’s a known quantity in the board game community.

Michael has figured out how to market his games on Kickstarter, having run eighteen campaigns and raised nearly a million dollars across nearly twenty titles. He knows the ins and outs of Kickstarter, how it’s changed over the years, and he’s been successful all the way through.

Check out this list of Kickstarter campaigns since 2013, I think these speak for themselves:

Date	Title	Funded $	Funded %	Backers
2/2014	This Town Aint Big Enough for the 2-4 of Us!	$30,061	601%	4687
2/2014	Scoville	$106,002	265%	2,434
1/2014	Burgoo	$20,505	410%	3,607
12/2013	Coin Age	$65,195	1,303%	9,055
11/2013	Templar Intrigue	$17,157	343%	3,301
11/2013	Dungeon Roll – Winter Promo Pack	$32,283	1,076%	6,206
10/2013	Captains of Industry	$49,953	166%	676
5/2013	Belfort: The Expansion Expansion	$34,101	170%	977
4/2013	Eminent Domain: Escalation	$103,479	413%	2,596
3/2013	Dungeon Roll	$250,070	1,667%	10,877

The grand total across these and six more (including Ground Floor for over a hundred thousand dollars) is a staggering $962,575 – not including his latest campaign for Harbor.

He knows his stuff.

Here’s what you’ll learn in this episode:

• How Michael Mindes uses Kickstarter to fund his board game company Tasty Minstrel Games
• How and where to promote your Kickstarter campaign
• When Kickstarter exclusives make sense (and when they don’t)
• How to set your campaign goal and price your pledge tiers (keep it simple stupid)
• How to use stretch goals to motivate your backers
• The key to a kick ass Kickstarter video
• The importance of good customer service and open communication
• How often to update your backers
• Why TMG still uses Kickstarter

Resources and links mentioned in this chat:

• Tasty Minstrel Games
• His latest campaign for Harbor (only a short time into the campaign and already at nearly $100k)

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