Medium for Business: The Benefits of Social Blogging

Michael Boezi: Consider the Source

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5+ y ago 19:41

M4A•Maison d'episode

Medium is a "social blogging" platform run by the folks at Twitter that is focused on long-form content, and it is an often-overlooked platform for business.

Medium has a ready-made audience, and delivers your content to your followers (and others via algorithm) via an e-mail feed. You can gain more a lot more potential exposure this way, which might help you boost your own blog. The downside is that it’s a lot of work to produce another set of long-form content separately from your blog.

But can't you do both? Or is it bad for SEO? I believe that you can coordinate the two without succumbing to what’s called "digital sharecropping." Listen to the episode to hear me discuss the considerations from each side of the two potential strategies you might use.

Sign up for my online course Social Media Strategy for Business: https://controlmousemedia.com/social-media-strategy-for-business

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99 episodes

#Business #Content Strategy #Michael Boezi