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409: Sarah Jane Burt wants to help you sell your sh*t
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Listen in as I hang out with the bad boy of copywriting herself – Sarah Jane Burt. Sarah shares her unconventional entry into copywriting, her experiences in corporate roles, and her transition to entrepreneurship after being wrongfully terminated. She discusses the ups and downs of scaling her business, from expanding her team to returning to solo work due to financial and client retention challenges. Sarah also talks about her template shop, the success of her content calendar lead magnet, and her thoughts on passive income and audience building. The episode delves into the realities of marketing, the importance of genuine expertise, and the satisfaction found in creative work.
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