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390 - Huge Mistakes People Make With the Closed Door Membership Model
Manage episode 407847706 series 1304145
In this episode of the Membership Geeks Podcast, I discuss the common mistakes made with the closed door membership model, and why it may not be the one-size-fits-all solution it's often made out to be.
From neglecting existing members to the dangers of overhyping, we explore the potential pitfalls of this fringe membership strategy.
In this episode:
- Why is focusing solely on launch promotions a mistake when using the closed door membership model?
- What are the common mistakes and misconceptions around implementing a closed door membership model?
- Key differences between closed-door and open-door membership models, and how might they impact member retention and community energy
- What are the drawbacks and dangers of employing scarcity in marketing, especially within a closed door membership model?
Thank You For Listening
We really appreciate you choosing to listen to us and for supporting the podcast.
We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show. They're extremely helpful when it comes to reaching our audience and we read each and every one personally!
Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.
399 episodes
Manage episode 407847706 series 1304145
In this episode of the Membership Geeks Podcast, I discuss the common mistakes made with the closed door membership model, and why it may not be the one-size-fits-all solution it's often made out to be.
From neglecting existing members to the dangers of overhyping, we explore the potential pitfalls of this fringe membership strategy.
In this episode:
- Why is focusing solely on launch promotions a mistake when using the closed door membership model?
- What are the common mistakes and misconceptions around implementing a closed door membership model?
- Key differences between closed-door and open-door membership models, and how might they impact member retention and community energy
- What are the drawbacks and dangers of employing scarcity in marketing, especially within a closed door membership model?
Thank You For Listening
We really appreciate you choosing to listen to us and for supporting the podcast.
We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show. They're extremely helpful when it comes to reaching our audience and we read each and every one personally!
Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.
399 episodes
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