372 - Why Your Membership Needs a Cart Abandonment Strategy

Membership Geeks Podcast with Mike Morrison

In this comeback episode of the Membership Geeks Podcast, we dive into the importance of having a cart abandonment strategy for your membership business, exploring practical tips and proven strategies to prevent potential customers from leaving the sign-up process.

In this episode:

• Understanding the reasons behind cart abandonment, such as unexpected extra charges and confusing payment terms
• Simplifying the checkout process and minimizing distractions to encourage sign-ups
• Addressing technical issues that may lead to abandoned checkouts
• Clarifying and simplifying pricing to avoid customer confusion and abandonment
• Setting up email automation to follow up with customers who abandon their checkout process

Key Quotes & Takeaways:

"Anyone selling anything online should have a solid cart abandonment strategy. It really is that important."

"A study found that a significant number of people who abandoned carts did so because of extra charges they weren't expecting. Extra costs, unclear payment terms, and unexpected taxes can discourage people from joining or making a purchase immediately."

"Ensure that you have an email automation that's triggered by an abandoned checkout, which tries to get people back to your site to finish signing up and make sure you're sending out that first follow-up email within an hour of that happening."

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