Marketing to Feelers and Thinkers

Maven Marketing with Brandon Welch

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Do your customers make decisions with their heads or with their hearts?
Emotion and logic?
Are they Thinkers or Feelers?
Today, Brandon and Caleb will show you how to sell to Thinkers and Feelers as well as how to be a better friend, spouse, and teammate.
According to the Meyers-Briggs Personality Type Indicator, about half of the population are Thinkers and the other half are Feelers. What does this mean for your marketing? It means you need to build messaging that speaks to their preference of decision-making. Everyone will do both, but there's a time and place for each.
Your message will change based on the type of customer that you're speaking to in the Maven Method. When you're building your brand with a long-term Tomorrow customer, you'll want to appeal to their emotional, feeling side. Build a friendship, a bond with this customer. But when you're trying to catch a quick, Today customer, you'll want to speak to the logical side. They're ready to buy right now, so if you can make it faster and easier, you'll win every time.
Host: Brandon Welch
Co-Host: Caleb Agee
Executive Producer: Carter Breaux
Audio/Video Producer: Nate the Camera Guy
Our Website: https://frankandmaven.com/
Instagram: https://www.instagram.com/frankandmavenmarketing/
TikTok: https://www.tiktok.com/@frankandmaven
Twitter: https://twitter.com/frankandmaven
LinkedIn: https://www.linkedin.com/company/frank-and-maven/

Do you have a marketing problem you'd like us to help solve? Send it to [e-mail]!
Get a copy of our Best-Selling Book, The Maven Marketer Here:
https://a.co/d/1clpm8a

Chapitres

1. Selling With Emotion and Logic (00:00:00)

2. Selling to Thinkers and Feelers (00:10:22)

3. Targeting Thinkers and Feelers in Marketing (00:18:17)

4. Judging vs. Perceiving Personality Types (00:26:53)

5. Understanding Personality Types in Sales (00:35:23)

6. Inbound Marketing and Strategic Sessions (00:43:34)