Danica Bunch - Mastering PR and Personal Branding: Essential Strategies for Midlife Women

Mature Allure

SEASON 3; Episode 14:

Have you ever wondered how important PR is to the success and survival of your business?

Today, I'm excited to dive into the world of public relations with PR expert Danica Bunch, owner of Danica BPR. We discuss the key aspects of PR for businesses, the integration of PR and marketing strategies, and the significance of strategic communications. Danica shares her insights on handling crisis management, the importance of personal PR, and her own experiences navigating a personal health crisis. Join us as we explore a wide range of PR-related topics that are crucial for every entrepreneur.

Danica Bunch is the founder of Danica BPR, an Australia-based public relations agency. With over 20 years of experience in PR, including a robust background in government, Danica specializes in crisis management and strategic communication. She has a unique approach to embedding within organizations to deeply understand their goals and culture, ensuring effective PR strategies. Danica is also an author, having written a book on navigating personal crises titled She Has Breast Cancer.

What we discuss:

(01:40) - Introducing Danica Bunch

(05:10) - Importance of PR in business

(09:14) - Strategic communications and its benefits

(11:44) - How PR and marketing work together

(15:30) - Social media vs. email marketing

(19:50) - Personal PR for entrepreneurs

(24:36) - Tips for rebranding

(30:18) - Crisis management in business

(36:45) - Tips for creating a brand strategy

(43:22) - Advice from Danica about PR

Key Takeaways:

• The Role of PR in Business: Understanding how PR differs from marketing and why a strategic PR plan should precede marketing efforts.

• Well-planned communication strategies can save time, money, and mitigate future crises.

• Practical tips for women looking to rebrand themselves in midlife due to life changes such as health issues, career shifts, or personal transformations.

Learn more about Danica:

Website: https://danicabpr.com/

Facebook: https://www.facebook.com/DanicaB-PR-Collective-113228054732377

LinkedIn: https://www.linkedin.com/in/danica-bunch-3a6b2738/

Instagram: @danicabpr

Book: She Has Breast Cancer

Learn more about Sherri O.:

Website: https://matureallure.blog/

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Instagram: @mature.allure

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