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A Conversation with Brad
Manage episode 438339337 series 3572365
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In this episode, Matty G talks to Brad, the founder of America's CPA, to gain insights into the company's mission, operations, and marketing strategies.
Brad explains that America's CPA, based in Charlottesville, Virginia, was established in 2018 to assist everyday Americans with tax returns. The firm aims to bridge the gap between retail tax services and high-cost CPA offices, providing accurate returns at competitive prices. With meticulous reviews and client consultations, America's CPA ensures quality service and aims to process a million returns.
The conversation delves into the company's expansion plans, including hiring additional CPAs and offering financial solutions for nonprofits through Gift Reporter. Brad emphasizes the importance of efficient management for small nonprofits, aiming to alleviate their administrative burdens and enhance mission-focused activities.
Regarding marketing, Brad reflects on his journey through various marketing approaches, including ineffective strategies with past providers. Transitioning to a Storybrand-inspired website and working with Matty G Digital has brought clarity and optimism for the company's future. With a cohesive marketing plan, Brad envisions exponential growth, supported by innovative solutions and strategic partnerships.
Overall, the podcast provides valuable insights into America's CPA's evolution, marketing challenges, and future prospects, highlighting the importance of effective marketing strategies for sustainable growth.
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