From Philly to Fame: Comedians, Controversies & Trends

Masters in Marketing Agency

Dive into the dynamic twists of business partnerships, the pulse of comedic controversies, and the cyclical nature of trends in politics and fashion. Insights on finding your footing when the industry shakes, marketing mastery, and the secret sauce to managing change like a pro.

Here are a few topics we’ll discuss on this episode of Masters in Marketing Agency Podcast.

• Lessons from a business partner's exit
• Value of contrary opinions in business
• Transitioning from V1 to V2 self
• The thin line of business and identity
• Insight into balancing work and faith

Resources:

• Cascade Insights
• DevNoodle

Connect with Sean Campbell:

• LinkedIn

Connect with our hosts:

• Josh Hoffman - LinkedIn
• Alex Garashchenko - LinkedIn

Quotables:

• 24:42 - I mean, in short, I think what he was getting at, although it's not like you would say this about a second grader, I've said to people since then, I'm pathologically incapable of learning something and not wanting to teach it. It's like my first mo like I was out fishing this morning, that's why I was a little late for the show. If I find a spot where I'm finding fish and my buddy's on the boat, the first thing I do is like, Hey, I was throwing this and I was throwing it over there and why don't you go over there? Right. I've been wired that way probably ever since Father Boivin noticed in me.
• 57:03 - I'm not saying that's a horrible thing. They're trying to network, they're trying to grow. But at some point there's that fine line. It's like, is your identity the business? You're the only one who knows that maybe your spouse does. They could probably tell you, this business isn't my identity. It would suck if it went away, it would suck. But I'm still me. And I can tell you that if you talk to most business owners, you guys do it on the show all the time. I would say at best 50% of them could answer that question in the positive. Like if they were being honest with you. 'Cause you can see it, you can see it when you talk to certain business owners. Like they have not separated who they are from the business. And that's made a huge difference.
• 38:10 - So one of the things you go through, I think, when co-founders leave is that you have to be humble. You have to be willing to go to clients who maybe you've worked with for years you wanna say, Hey, why don't you just trust me as I am? But they have legitimate questions. You've been through change, right? And so you have to be humble enough to say like, look, yeah, things are gonna change. It's under my leadership. I understand that trust is earned. We're a different company in some ways than we were before.
• 38:09 - So now you've got a whole different dynamic of how do you communicate to clients about the fact that your co-owners now in a different organization and he's competing with you, right? So there's a huge amount of, how do you talk about that and how do you do it in a way that, I mean, nobody, a client doesn't really care about our dirty laundry. It's the best way to put it, right? Like the Don Henley song back in the day, dirty Laundry, right? Nobody cares about it. They just wanna know if you're still gonna do good work.
• 47:04 - Somebody listening might say, you need a board of advisors and you need to go. Our experience with that was not that great, to be honest. We put in a board of advisors in the first company. Now maybe I just picked the wrong people. Right? That's fine. It's really hard to get board of advisors that understand your business, right? I mean, if you're making mistakes that are like classic, you know, like, oh, you know, I bought a new truck as an expense, right? And you need an advisor that says don't do that. Right? You know what I mean? Like sure, I think you can get good advice if you're struggling with business basics, but I think once you get past the business basics, it's really hard to find an advisor that you don't feel is just gonna be reading from like a business book on the Amazon shelf, to you kind of thing.