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Why Programmatic Buying Dominates CTV
Manage episode 457263686 series 2987639
Associate Vice President of North America at Lemma, Angelina Marmorato, delves into the dominance of programmatic buying in CTV. Discover how Lemma, a leading omnichannel SSP, revolutionizes supply curation for emerging formats with a privacy-first approach and dynamic creative. Explore how Lemma empowers agencies and brands with unprecedented control over inventory lifecycle and audience targeting, ensuring relevance and precision in advertising. Show Notes
Connect With:
- Angelina Marmorato: Website // LinkedIn
- The MarTech Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
2192 episodes
Manage episode 457263686 series 2987639
Associate Vice President of North America at Lemma, Angelina Marmorato, delves into the dominance of programmatic buying in CTV. Discover how Lemma, a leading omnichannel SSP, revolutionizes supply curation for emerging formats with a privacy-first approach and dynamic creative. Explore how Lemma empowers agencies and brands with unprecedented control over inventory lifecycle and audience targeting, ensuring relevance and precision in advertising. Show Notes
Connect With:
- Angelina Marmorato: Website // LinkedIn
- The MarTech Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
2192 episodes
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