Flash Forward: Tomorrow's Marketing Tactics Today | Devrim Celikay

MarketPulse: Pros & Pioneers

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In this episode of MarketPulse Pros and Pioneers, we have a remarkable guest, Devrim Celikay, who at just 16 years old, is already making waves in the world of AI automation. Devrim, the founder of Cognaite, has an impressive background, having started his business while still pursuing his GCSE qualifications. His journey from a young student to a business owner is nothing short of inspiring.

Devrim shares his unique insights on how AI can revolutionise marketing strategies, helping agencies automate repetitive tasks and improve their tech stack. His practical approach to automation and marketing is refreshing, offering valuable lessons for businesses of all sizes. Learn how Devrim balances bespoke and off-the-shelf tools to fit within any budget, providing practical tools and strategies that cut through unnecessary jargon.

One of the most surprising aspects of Devrim's story is his ability to connect with clients and build trust at such a young age. He discusses the importance of authenticity and human touch in a world increasingly dominated by automation. This episode is packed with actionable advice and insights that can help you enhance your marketing efforts and embrace the future of AI-driven solutions.

Tune in to discover how a fresh perspective from a young entrepreneur can transform your marketing approach. Don't miss out on this opportunity to learn from one of the brightest young minds in the industry.

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Show Links:

• Devrim on LinkedIn: https://www.linkedin.com/in/devrimcelikay/
• Cognaite Website: https://cognaite.co.uk/

[00:00:00] - Welcome to MarketPulse's Pros and Pioneers 🎙️ [00:00:58] - Meet the Young Entrepreneur: Devrim Celikay 👋 [00:02:15] - Why Start a Business at 16? 🧠 [00:04:28] - The Power of LinkedIn Networking 🌐 [00:05:58] - Authenticity in Business: The Secret Sauce 🥫 [00:08:25] - Automation vs. Human Touch: Finding the Balance ⚖️ [00:10:19] - Continuous Learning: The Key to Success 📚 [00:10:41] - Automation in Action: Real-World Examples 🛠️ [00:12:09] - The Outsourced Automation Department 🏢 [00:13:19] - Organic Growth: No Paid Media, No Problem! 🌱 [00:15:11] - Embracing Risks and Freedom 🕊️ [00:18:41] - Strategies for Authentic Marketing 🎯 [00:21:20] - Direct Marketing: Cut to the Chase 🎯 [00:22:20] - Stop Doing It Manually: Embrace AI 🚀 [00:24:54] - The Human Element in Automation 🤝

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