Marketing Week podcast

#Marketing #UK Marketing #Marketing Week #Business

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Marketing Week

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Marketing Week is one of the UK’s most respected business titles and a trusted and authoritative voice on the marketing industry. Listen to our award-winning editorial team discuss key topics with leading industry voices. From exploring what's next in career development and leadership, to the future of B2B, Marketing Week takes listeners behind the scenes of the world's most effective marketing. Subscribe on itunes: https://itunes.apple.com/gb/podcast/marketing-week/id1337011263?mt=2

137 episodes

Marketing Week

1,082 subscribers

updated il y a environ 10 jours

maison des série•Feed

137 episodes

#Marketing #UK Marketing #Marketing Week #Business

Tous les épisodes

Marketing Week

1
Does marketing have an early talent problem? 53:13

il y a environ 10 jours53:13

53:13

This week on The Marketing Week Podcast we’re tackling marketing’s early talent problem. With fewer routes into the industry and a lack of support for apprenticeships, are aspiring marketers being shut out before they even get started? Marketing Week's 2025 Career & Salary Survey revealed just 15.9% of companies operate a marketing apprenticeship, citing the level of resource required and a lack of senior buy-in as key barriers. In this episode, deputy managing editor and head of insight Charlotte Rogers and senior reporter Molly Innes are joined by editor-in-chief Russell Parsons to dig into what is holding the industry back from opening up different ways of entering the industry and its problem with representation. The episode features an interview with Cerys Gardiner, former apprentice and marketing manager at Medichecks, who details the benefits to businesses of hiring marketing apprentices. We also speak to Brixton Finishing School's head of adventure Jo Royce and Simone Johnson, head of new business and strategic partnerships, who discuss the work they're doing to support early talent pathways.…

Marketing Week

1
Inside marketing's imposter syndrome crisis 47:49

il y a 4 weeks47:49

47:49

This week on The Marketing Week Podcast, we explore just how widespread imposter syndrome is in the industry. Marketing Week’s exclusive 2025 Career & Salary Survey reveals a staggering 80.1% of the more than 3,500 marketers we surveyed have experienced imposter syndrome at some point in their careers. In this episode, deputy managing editor Charlotte Rogers, managing editor Lucy Tesseras, and senior reporter Molly Innes unpack the findings, discussing why so many marketers struggle with self-doubt and what can be done to tackle it. We are joined by Nishma Patel Robb, founder of the female-focused personal brand accelerator Glittersphere and former senior director of brand and reputation marketing at Google. She shares her perspective on why imposter syndrome isn’t just an individual issue but a structural industry challenge and how fostering open conversations and support can make a difference. Plus, we look at Asda’s return to its value roots and M&S’s latest move to strengthen its value proposition.…

Marketing Week

1
This Much I Learned: Virgin Media O2 and VCCP on their long-lasting relationship 48:49

il y a 5 weeks48:49

48:49

Virgin Media O2's marketing director Simon Valcarcel and founder of VCCP, Marketing Week's Agency of the Year, Charles Vallance discuss the importance of honesty, consistency and how they've kept things "fresh" during a 23-year client/agency relationship.

Marketing Week

1
How brands can grow in 2025, TikTok fallout and RTO mayhem 30:55

il y a 7 weeks30:55

30:55

Deputy managing editor Charlotte Rogers, managing editor Lucy Tesseras and senior reporters Molly Innes and Niamh Carroll dig into the big marketing stories making headlines this week. We kick off by analysing the potential fallout for brands and creators after TikTok was briefly banned for US users before being reinstated over the weekend, as well as unpacking the dramatic implications of Aldi's legal loss to cider brand Thatchers and what it could mean for the future of copycat products. Niamh shares insights from her reporting on how brands can uncover new avenues for growth, whether they're market leaders or challengers. We explore how brands can grow in 2025, from the role of value to fostering belief in growth. The latter is an idea Munnawar Chishty - recently promoted to CMO of Carlsberg Britvic - discussed with Marketing Week earlier this month. Make sure to listen to the entire podcast to get a sneak peek at 2025's Career & Salary Survey results, as Charlotte reveals how often brands and agencies are going into the office and we debate how return-to-office (RTO) policies are impacting marketers.…

Marketing Week

1
The big marketing stories of 2024 53:44

il y a 12 weeks53:44

53:44

It's almost time to close the door on 2024, but not before listening to The Marketing Week Podcast's Christmas special and end of-year wrap-up. Hosts deputy managing editor Charlotte Rogers, managing editor Lucy Tesseras and senior reporter Molly Innes are joined by our very own editor-in-chief Russell Parsons and senior reporter Niamh Carroll to dissect the year that was. We kick things off with the podcast's inaugural marketing quiz, from Starbucks and Nike to Moo Deng and Wham. Marketing Week columnists Helen Edwards and Grace Kite, along with Marketing Week Future Marketing Leader Lucky Saint's Emily Laws and marketer of the year, PwC's global CMO Antonia Wade, join to reveal their marketing moments of the year. We also look back on the big stories of 2024, from a good year for consistency and AI to a bad one for transparent pricing. Plus, which campaigns resonated - from Irn Bru's Euros effort to Charli XCX's Brat. That's all from The Marketing Week Podcast until the new year. We look forward to seeing you again in January.…

Marketing Week

1
This Much I Learned: M&S’s marketing directors on remaining consistent in the brand’s transformation 48:22

il y a 14 weeks48:22

48:22

M&S’s top marketing directors, Anna Braithwaite and Sharry Cramond, on how the brand’s transformation came about and what successes led them to be Marketing Week’s brand of the year – with consistency being key.

Marketing Week

1
The BBC on how to build a high-performing marketing team 1:04:17

il y a 15 weeks1:04:17

1:04:17

In this episode of The Marketing Week Podcast, hosts Charlotte Rogers, Lucy Tesseras and Molly Innes talk about all things marketing teams: how to build them, what the ideal team looks like and who needs to be included. We also speak to our Marketing Team of the Year, the BBC, to find out how director of marketing and audiences Paul Davies transformed his team from an under-utilised, under-appreciated function to a high-performing one.…

Marketing Week

1
Award-winning marketing and PwC's CMO on career resilience 49:50

il y a 17 weeks49:50

49:50

In this episode of The Marketing Week Podcast, hosts Charlotte Rogers and Molly Innes are joined by editor-in-chief Russell Parsons to discuss the 2024 Marketing Week Awards. Russell interviewed our Marketer of the Year, PwC's global CMO Antonia Wade to find out the secrets to her success, the importance of B2B and her career resilience. We also cover why M&S is 2024's Brand of the Year.…

Marketing Week

1
This Much I Learned: Diageo's CMO on building an effectiveness culture 36:53

il y a 19 weeks36:53

36:53

In the latest episode of Marketing Week's This Much I Learned podcast, Diageo's chief marketing officer Cristina Diezhandino discusses why driving a culture of effectiveness is key for growing its brands, including Guinness and Johnnie Walker.

Marketing Week

1
Marketing's social class problem and Specsavers' CMO on team culture 36:20

il y a 20 weeks36:20

36:20

In this episode of The Marketing Week Podcast, hosts Charlotte Rogers, Lucy Tesseras and Molly Innes are joined by Sarah Atkinson, CEO of the Social Mobility Foundation to talk about the marketing industry's problem with socio-economic diversity. Plus, after being given exclusive access to attend Specsavers' annual internal marketing festival, a gathering of the brand's senior marketing leaders from across the globe, we talk about the importance of collaboration and sharing best practice, as well as how to cultivate a positive work culture.…

Marketing Week

1
CMO ambitions, AI and the reality of working in B2B 36:36

il y a 23 weeks36:36

36:36

In the first episode of The Marketing Week Podcast, hosts Charlotte Rogers, Lucy Tesseras and Molly Innes are joined by B2B marketing leader Mary-Anne Russell and Jon Lombardo, former LinkedIn B2B Institute lead, to discuss our new State of B2B Marketing research. We also discuss the impact Labour's HFSS ad ban will have on advertisers, brands' fears over their agencies’ use of generative AI and what it takes to go from CMO to CEO.…

Marketing Week

1
This Much I Learned: Asos’s top marketer on transforming a brand 38:16

il y a 44 weeks38:16

38:16

Asos’s executive vice-president of customer, Dan Elton, on the challenges he is facing in turning the fashion retailer into a more brand-led organisation – and why marketers shouldn’t take measurement tools as gospel.

Marketing Week

1
This Much I Learned: TK Maxx’s top marketer on 30 years of selling an idea 45:52

il y a 47 weeks45:52

45:52

Deborah Dolce has been with TJX Europe, best known for owner TK Maxx, for 30 years and joined as the ‘off-price’ fashion store launched in the UK. She praises culture and curiosity as being key to her longevity at the business.

Marketing Week

1
This Much I Learned: Tesco and BBH unpack an award-winning agency/client relationship 44:04

il y a 51 weeks44:04

44:04

In the latest episode of Marketing Week’s podcast series Tesco marketing boss Emma Botton and Karen Martin of BBH share the inside story of their partnership.

Marketing Week

1
This Much I Learned: Boots’ CMO Pete Markey on marketing leadership 30:24

il y a 1 year30:24