))
Vassilena Valchanova's brand messaging framework template
Manage episode 413678100 series 3439546
Contenu fourni par Ramli John. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Ramli John ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
Vassilena Valchanov shares her brand messaging framework template.
🎉 About Vassilena Valchanov
Vassilena Valchanova is a messaging expert who understands the importance of connecting positioning and copywriting to create effective brand and product messaging. With a focus on understanding the market, competitors, and the specific needs of the target customer, Vassilena sees messaging as the bridge between the philosophy behind a brand or product and the specific words used to communicate with customers.
🕰️ Timestamps and transcript
- 00:00 Brand and product messaging bridges positioning and copywriting.
- 04:37 Focus on content first, then refining language.
- 08:53 Understanding customer needs essential for successful product.
- 12:56 Client vision integrated with customer feedback strategy.
- 14:48 Trend in conversational marketing and customer confusion.
- 17:36 Evaluate alternatives to direct competitors, consider existing options.
- 22:35 Messaging emphasizes pricing structure, value for customers.
- 26:12 Building a network crucial for personal growth.
- 27:29 Link learning to action; community key.
- 30:49 Subscribe to Marketing Powerups for actionable takeaways.
✨ Useful links
- Vassilena's website: https://valchanova.me/
- Her newsletter: https://valchanova.me/newsletter/
- The brand messaging framework template: https://valchanova.me/brand-messaging-framework-template/
- Vassilena on LinkedIn: https://www.linkedin.com/in/vasvalch/
68 episodes
Partager
