Beyond the Hype. The Future of Foresight: Greg Stuart's Take on Marketing's Moving Targets

Marketing, Media & Adtech

Dive into the mind-bending world of digital marketing with MMA Global's very own Greg Stewart, in this Episode of the ADOTAT Show, "The Future of Foresight: Greg Stuart's Take on Marketing's Moving Targets," as he pulls back the curtain on what's real and what's just smoke and mirrors in the ad biz. This isn't your grandma's marketing discussion; it's a no-holds-barred look at the pitfalls of chasing after the latest shiny object and forgetting the core of what marketing's all about – solving those pesky consumer problems.

Greg isn't shy about calling out the industry's obsession with data, questioning whether we've all just become number-crunching robots at the expense of creative genius. And brand value? Don't get him started. He's on a mission to prove that brands are more than just flashy logos and catchy jingles – they're the heartbeat of sales and growth

But wait, there's more. Greg takes a sledgehammer to the sacred cows of marketing, from the misguided quest for customer loyalty to the plague of ad overreach. It's a rollercoaster ride through the highs and lows of digital advertising, with Pesach Lattin at the helm, poking, prodding, and sometimes even agreeing with Greg's hot takes.

Buckle up (or don't, we're not your boss) for an interview that's part confession, part revelation, and entirely irreverent. It's time to question everything you thought you knew about marketing, from the man who's seen it all, done it all, and isn't afraid to spill the tea on what's really going on behind the scenes.

WATCH THE SHOW ALSO ON YOUTUBE: https://www.youtube.com/watch?v=RHED2E6PTQo&feature=youtu.be