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Contenu fourni par Marketing Happy Hour. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Marketing Happy Hour ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
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Inside the Launch of a New Beauty Brand | Quani Burnett of Soft Rows
Manage episode 434400702 series 3348310
Contenu fourni par Marketing Happy Hour. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Marketing Happy Hour ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
This week, Cassie and Erica sit down with Quani Burnett, Founder and CEO of Soft Rows, a new texture-first hair care brand reimagining cultural beauty staples, currently in its pre-launch stage as part of the Sephora Accelerate 2024 program. In this episode, Quani explains how her passion for inclusivity in the beauty space led to her consulting for and working with many incredible brands like Youth to the People, and making a real impact in the industry. She then walks us through her journey taking the leap to build her own beauty brand, Soft Rows, and shares how her team is thinking about their authentic marketing strategy both pre- and post-launch, working to become a true community-led brand.
Here's a peek at what we cover in this episode:
[00:04:44] - Quani walks us through her experience from physical therapy to content creation and writing, eventually transforming her passion for inclusivity in the beauty space into a role consulting for and working with incredible brands like Youth to the People. She also shares the brand story behind her new beauty brand, Soft Rows.
[00:20:30] - Quani shares how her team at Soft Rows is thinking about their messaging and authentic marketing strategy pre- and post-launch, and how they're infusing community into the core of the brand.
[00:31:58] - Quani explains how building her brand in public and being present in every stage is allowing Soft Rows to truly thrive ahead of their launch.
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
____
Other episodes you'll enjoy if you enjoyed Quani's episode:
Online to Offline: Translating Brand Messaging Across All Channels | Kewanna Donaldson of Glossier
A "Friends-First" Approach to Building Brand Community | Payge Taylor of amika
UGC is The New "Word-of-Mouth" (+ Excellent Early Career Advice) | Andrea Linhares of Sephora
____
Say hi! DM us on Instagram and let us know which episodes you're loving - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Get the latest from MHH, straight to your inbox: Join our email list!
Connect with Quani: LinkedIn | Instagram | Founder's Newsletter
Follow along with Soft Rows: Instagram | TikTok | softrows.com
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
New to Marketing Happy Hour (or just want more)? Download our Marketing Happy Hour Starter Kit
Connect with Co-Host Erica: LinkedIn | Instagram
Connect with Co-Host Cassie: LinkedIn | Instagram
This podcast is an MHH Media production. Learn more about MHH Media!
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support182 episodes
Partager
Manage episode 434400702 series 3348310
Contenu fourni par Marketing Happy Hour. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Marketing Happy Hour ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
This week, Cassie and Erica sit down with Quani Burnett, Founder and CEO of Soft Rows, a new texture-first hair care brand reimagining cultural beauty staples, currently in its pre-launch stage as part of the Sephora Accelerate 2024 program. In this episode, Quani explains how her passion for inclusivity in the beauty space led to her consulting for and working with many incredible brands like Youth to the People, and making a real impact in the industry. She then walks us through her journey taking the leap to build her own beauty brand, Soft Rows, and shares how her team is thinking about their authentic marketing strategy both pre- and post-launch, working to become a true community-led brand.
Here's a peek at what we cover in this episode:
[00:04:44] - Quani walks us through her experience from physical therapy to content creation and writing, eventually transforming her passion for inclusivity in the beauty space into a role consulting for and working with incredible brands like Youth to the People. She also shares the brand story behind her new beauty brand, Soft Rows.
[00:20:30] - Quani shares how her team at Soft Rows is thinking about their messaging and authentic marketing strategy pre- and post-launch, and how they're infusing community into the core of the brand.
[00:31:58] - Quani explains how building her brand in public and being present in every stage is allowing Soft Rows to truly thrive ahead of their launch.
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
____
Other episodes you'll enjoy if you enjoyed Quani's episode:
Online to Offline: Translating Brand Messaging Across All Channels | Kewanna Donaldson of Glossier
A "Friends-First" Approach to Building Brand Community | Payge Taylor of amika
UGC is The New "Word-of-Mouth" (+ Excellent Early Career Advice) | Andrea Linhares of Sephora
____
Say hi! DM us on Instagram and let us know which episodes you're loving - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Get the latest from MHH, straight to your inbox: Join our email list!
Connect with Quani: LinkedIn | Instagram | Founder's Newsletter
Follow along with Soft Rows: Instagram | TikTok | softrows.com
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
New to Marketing Happy Hour (or just want more)? Download our Marketing Happy Hour Starter Kit
Connect with Co-Host Erica: LinkedIn | Instagram
Connect with Co-Host Cassie: LinkedIn | Instagram
This podcast is an MHH Media production. Learn more about MHH Media!
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support182 episodes
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Similaire à Marketing Happy Hour
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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continue reading
The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
…
continue reading
Bitcoin pioneer Charlie Shrem peels back the layers on the lives and backgrounds of the world's most impactful innovators. Centering around intimate narratives, Shrem uncovers a detailed, previously unspoken story of the genesis and evolution of bitcoin, cryptocurrency, artificial intelligence, and the web3 movements. Join Shrem as he journeys through the uncharted territories of tech revolutions, revealing the human side of the stories that shaped the digital world we live in today.
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continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
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continue reading
How do I start an online business? How do I build a brand online? How do I get traffic and attention to my online business? The biggest question is, can I start a business online and replace my current JOB? Welcome to The Rock Your Brand podcast show where we answer ALL of these questions and a ton MORE! Scott Voelker, the host will share with you everything you need to know and help you to build a Future Proof Business that will allow you the ultimate Freedom. Scott shares tips and strategi ...
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Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
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Player FM - Application Podcast
Mettez-vous hors ligne avec l'application Player FM !
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