#EP160 - The Scale Up Season: Paid Social Growth Hacks with Abi Bellion-Carey - Overdrive Digital

Marketing Freaks

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Welcome to episode 160 of the Marketing Freaks Podcast and episode 3 in the Scale Up Season!
In this episode, Abi is back! Jon and Abi talk about the key "gotcha" moments that often impact the ability to scale, and how to tackle them.
Key Takeaways:

Why scaling up isn't just about increasing spend and the importance of having the appropriate structure across the business.
The elements to consider that are potentially hinder your scaling efforts.
How to set realistic expectations and align goals across departments.
The importance of deciding when and where to scale.
The common pitfalls which can limit scaling
The importance of being realistic about goals and maintaining flexibility to adapt strategies as needed

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