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Quick wins for your digital marketing strategy, and unpicking the originality problem in B2B marketing
Manage episode 452226131 series 3550869
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Welcome back to another episode of Marketers of the Universe, Brew Digital's best (and only) podcast looking at all things digital marketing.
In this episode, we are continuing our now long-running series on marketing quick wins, this time turning our attention to the linchpin of all marketing: the digital strategy.
Did you know that a staggering 90% of organisations fail to execute their strategies effectively, and that nearly half of small to mid-sized B2B companies lack a marketing strategy altogether? Nobody likes to be a statistic, so make sure you listen to our Head of Digital Marketing, Rich Harper, to find out how to build and execute your digital marketing strategy quickly and efficiently.
Top tip: Your strategy needs to be a living, breathing document that evolves in sync with your business goals, ensuring every marketing move is both purposeful and impactful.
Then the marketers discuss something that's been bothering them for a while... the lack of originality in B2B marketing. Doesn't it feel like everybody is just copying each other nowadays? Chasing trends and fads for a moment of relevance without thinking about the wider contribution to your marketing efforts.
The team explores how drawing inspiration from outside your industry can lead to fresh, competitive ideas. With examples from trailblazers like SEMrush and Hootsuite, we demonstrate how strategic creativity and even embracing mistakes can bolster brand authenticity.
Tune in for a treasure trove of actionable tips and innovative ideas, designed to elevate your marketing strategy and keep your brand distinct in a fiercely competitive market.
Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business.
See what we can do for you at brewdigital.com
Chapitres
1. Introduction (00:00:00)
2. Uncovering quick wins in digital marketing strategy (00:01:26)
3. Does B2B marketing have an originality problem? (00:15:26)
4. Outro (00:33:34)
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