))
#035 | Why you don't need Martech
Manage episode 357281274 series 3455502
Contenu fourni par Juan Mendoza. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Juan Mendoza ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
A conversation with John James.
In this episode I’m joined by John James. John is the host of the Champagne Strategy podcast, marketing, and technology consultant, and startup entrepreneur. John started working for global ad agencies then went client side, to government (B2G), B2B, B2C. Worked at digital agencies in Melbourne for half a decade in account manager roles and sales, he then started his own agency and ran that for 7 years. Then moved to live in San Francisco working as a growth manager for a startup before returning to AU to channel his energy into architecting a growth marketing platform. John also sits on a number of advisory boards and helps a modest list of privately owned businesses with their growth, sales and marketing strategy.
We talk about why you don't always need MarTech and explore John's very unique perspective on why strategy is absolutely critical when it comes to buying tech. We delve deeper into how in most cases, and from what he's seen in his experience, you don't actually need a lot of technology to get the job done.
Go here for show notes, links, and resources.
Subscribe to The Martech Weekly here.
Follow Juan Mendoza on LinkedIn and Twitter.
Listen on Apple, Spotify, Google, and everywhere else.
You can find John James on LinkedIn.
68 episodes
Partager
