#215: How He Launched an Action Figure Line from Ideation, Marketing, to Retail Placement

Making It in The Toy Industry with The Toy Coach

Ever wondered how a simple idea can transform into a toy that's flying off the shelves? Perhaps you've been toying around with a concept, but the thought of kickstarting it into production leaves you feeling majorly overwhelmed. Well, then today’s episode is the perfect fit for you. Brandon Braswell, founder of 9 to 5 Warriors is sharing the ups and downs of developing and producing his own action figure line.

In this episode, our guest host Virginia Lette welcomes back Brandon on his second time around on the "Making it in the Toy Industry” podcast where he unpacks what he wish he knew before launching his action figure line. From just starting out with zero connections, to pitching to giants like Hasbro, Brandon reveals one priceless lesson: the importance of storytelling. But that's just the tip of this toy story! Brandon discusses the power of entrepreneurial drive, how to navigate unpredictable trends in marketing, and how to successfully partner with fulfillment centers.

Brandon's journey from a toy enthusiast to having his own action figures grace store shelves is nothing short of inspirational. His narrative reinstates the belief that with passion and the right guidance—like that from the Toy Creators Academy (TCA)—even the most ambitious of dreams are within your grasp. And if you have already started making moves with your toy idea, but want to avoid the siren calls of business pitfalls, this episode can’t be missed.

Episode Cliff Notes:

• Learn what inspired the concept of 'Nine to Five Warriors' and how this uniquely '90s-nostalgic line of action figures is looking to rekindle the magic of Saturday morning cartoons.
• Hear about Brandon's journey and the key reasons he enrolled in the Toy Creators Academy, even with significant progress made prior to joining.
• Continue to learn how Brandon is handling the balance between his full-time job and his growing toy business, Nine to Five Warriors, and the strategies he uses to manage both.
• Get insights into Brandon’s approach to selling and marketing his products, and how he’s making use of social media and customer engagement to grow his retail presence.
• Find out which of his Nine to Five Warrior characters Brandon reflects on with fondness and why some characters cost significantly more to produce.
• And finally, learn how you can connect with Brandon and check out the Nine to Five Warriors product line for potential pre-orders or collaborations.

Mentioned In This Episode:
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