Opt-out of Opt-ins: Email Strategies That Actually Work with Bev Feldman

Make Marketing Suck Less for Expertise-Driven Solo Businesses

“And then it kinda dawned on me last year, I don't need a lead magnet or an opt in. I think you talked about how every time you create something, even if it's free, you still have to “sell it”. I'm just selling my newsletter. It was like a weight lifted.”

Think fast. How many lead magnets have you created for your business?

For this iteration of my business, I have created at least 6 different lead magnets. Rarely have I created one that I was really satisfied with.

I've spent so much time and energy trying to devise an irresistible opt-in that would lead people to my work.

And it's hard to do, but know there is a different way.

This is what Bev Feldman is here to talk about because trying to find that unicorn lead magnet was making marketing suck more for her and not less. So she went a different way.

In this episode, you will hear:

• The pressure of social media and the overwhelming task of creating appealing lead magnets
• Frustration with the conventional approach to creating lead magnets and opt-ins
• Bev’s decision process to “sell” her newsletter
• The significance of creating engaging emails that encourage responses and conversations.

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Full show notes and transcript are here