Planning Commission Split Regarding Capital Grille Signage

Mack's Newtown Voice

At the 17 October 2023 meeting of the #NewtownPA Planning Commission (PC), members failed to agree unanimously to recommend approval of certain aspects of Capital Grille's signage plan. Specifically, some members had problems with the huge 13ft 4" by 6ft 0" (80 square ft) sign that Capital Grille proposes to affix to the rear facade of the building that faces Silo Drive. The rationale for such a big sign in an unusual location is to make it easier for people driving North on South Eagle Rd in the shopping center to find the restaurant. Edward Murphy, Esq., Wisler Pearlstine, representing Capital Grille, said the dimensions of the sign should be measured based on the size of the lettering and that the black background should not figure into the calculation to determine if it is up to code. PC Member Terry Christensen, however, said "changing the way the square footage of signage is calculated by only counting the letters...that's an argument that I don't think we are competent to work on" versus the wording of the ordinance.