Newscast 9: Will the Airlines Kill Their Golden Goose?

Loyalty Wired

Airlines facing unprecedented pressure from shareholders, finance teams, disgruntled members, and the government have transformed their loyalty programs: Devaluing miles, deep-sixing redemption charts, instituting dynamic pricing, reducing transparency, until no one knows exactly what the value of participation is worth anymore. At some point, airline credit cardholders might look at those hefty annual fees and decide that they just aren’t worth it anymore. If that happens, will the entire airline loyalty economy come crashing down? Rick Ferguson explores this dire scenario with airline loyalty experts David Feldman of Catchit Loyalty and Rob Burgess of Head for Points. Don’t miss this important episode! ALSO IN THIS EPISODE: ➡ Loyalty SOS: Canadian correspondent Lia Grimberg on Canada’s PC Optimum program ➡ The Data: Airline loyalty devaluation by the numbers ➡ This week’s Loyalty Headlines: A jolly holiday forecast and the return of Dick Durbin We’re proud to announce that Episode 9 of the Loyalty Newscast is sponsored by Coinbridge by Nayax. To learn more, visit www.coinbridge.com.