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Popularity vs Branding
Manage episode 310495232 series 3058225
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The two aren't the same. Though a branded product may be popular, a popular product isn't necessarily branded. A branded product isn't necessarily known by everybody. It is known by those who will value it and can actually afford to get it. As small business owners our focus shouldn't be spent in trying to be popular, but branded. Being positioned as the go to people within our niche. Rather be known by 30 people, 20 of whom actually buy from you than being known by 30 000 people and yet only 3 by from you.
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