))
#57: Circle K Car Wash Subscription Concept Proves Commercially Compelling
Manage episode 318663361 series 3234937
Contenu fourni par Liquid Barcodes. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Liquid Barcodes ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
Circle K is one of the world's most respected retail brands, operating gas stations, convenience stores and also the world's largest car wash network with over 2,750 locations across Europe and North America.
This podcast discusses Circle K's latest innovation in their car wash category and showcases the power of their car wash subscription program to drive both margin and volume.
The case study highlights the strategic insights that led to Circle K becoming one of the first car wash operators to adopt the subscription model in multiple markets, including products for individual consumers, corporate customers and families.
Liquid Barcodes is proud to be supporting this exciting innovation in the car wash business, so listen to this episode of our Live Loyalty podcast to understand the challenges & insights from this case study that explains the power of subscription programs to create "extreme loyalty".
Show Notes:
1) Loyalty article - Circle K Car Wash Subscription Concept Proves Commercially Compelling
2) Lars Hecht - Global Lead, Car Wash Category Director at Circle K
63 episodes
Partager
