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#30: Digital Driving Growth in KFC China
Manage episode 318663387 series 3234937
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KFC China is one of the most exciting digital loyalty programmes we've seen to date, led by a powerful strategy that has transformed every aspect of their business. With over 120 million members in just three years, KFC China has created an award-winning digital platform that supports orders, payments, deliveries and eGifts, as well as exclusive offers, coupons and promotions.
Leveraging its global brand, KFC China also adapted to local needs and embraced gamification as a way to engage with the country's 564 million gamers in a way that excites them, partnering with the most compelling content providers to create exclusive content for customers.
Listen to this episode to Liquid Barcodes Live Loyalty podcast to hear one of our favourite case studies on achieving true customer loyalty in a digital world.
Show Notes:
1) Article on Liquid Barcodes about KFC's Digital Transformation and Loyalty Programme
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