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[Interview series Episode 7] Guest: Lynn Power - Interview topic “How do you make 2021 count for the business you love?”
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Our seventh episode in the series of interview with Entrepreneurs that are building a business they love.
Tonight's guest is Lynn Power | Founder and Owner of Masami premium hair care brand | Recorded on 25-12-2020
A Journey from Criminal justice faculty and desire to become a FBI agent to 30 years in advertising and being the CEO of J. Walter Thompson NY Advertising company and finally to open a premium hair care brand Masami with her business partner James.
Discover Lynn Power on Social: @lynnpowered
Masami Brand Store: www.lovemasami.com
Masami Brand Instagram Account: @lovemasamihair
00:00:00 - Intro | 00:01:21 - Lynn Power Background - Liberal Arts - Criminal Justice - Desire to join the FBI and 30 years in advertising | 00:04:47 - Meeting her business partner, preparing their business and launching Masami | 00:07:32 - Being a morning vs night person with kids | 00:08:43 - Lynn's passion in life | 00:10:10 - Why is it important for entrepreneurs to know their passion when leading a business | 00:13:42 - The right way to architect your life and team | 00:16:02 - The issue with mastering all aspects of the job | 00:16:39 - You need to know a little about everything, enough to be dangerous - Lynn Power |
00:19:32 - The Story of Lynn's premium hair brand Masami and how did it come to be 00:24:10 - How did the launch go in 2020 | 00:28:30 - Marketing strategy behind the launch | 00:32:02 - Partnerships as a foundation of promoting a business | 00:35:32 - How you target audience can be totally different than you planned |
00:38:59 - Lynn, growing your business, how do you manager to have balance between business, family and personal care? | 00:43:29 - Planning and setting goals for the business, Lynn how do you make decisions and set priorities? | The reason why many start-ups and brands are struggling. | 00:45:55 - How to make Mission and Vision truly practical - No Fluff - PBEC 4 lenses for values | 00:50:38 - Staying practically Intune with your vision and mission - Your manifesto and T-shirt rallying cry - Build your brand like writing a good read |
00:55:13 - Planning far ahead - ideal scenario for life and business | 00:57:30 - Practicality of Planning 5 months ahead in business | 00:59:21 - Planning the week and foundational activities for business growth | 01:03:30 - Top value driving Live streaming platforms for product businesses | 01:04:46 - What marketing activities should you engage into and how much should you budget for it - minimum and optimal |
01:08:18 - Tips on outsourcing tasks - tight briefs - hiring students and first hires | 01:15:58 - Most important part of the buyers journey and how to maximize it's conversation | 01:18:35 - Developing self-awareness through experience and reflection | 01:23:38 - Importance of mental health for founders (being able to talk it through) | 01:28:11 - Importance of surrounding and how to build it |
01:31:05 - Advice from Lynn Power on what to do right now, to make the most of 2021 in your business
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