Rebranding? How to launch with a bang

Life and Lens - Focusing on Success and Balance

Launching or relaunching your business is exciting but also daunting. It takes grit, courage, and a whole lot of work behind the scenes to launch your brand and put yourself ‘out there’. In this episode I share actionable steps to launch or relaunch your brand to hopefully make it easier for you and more successful!
My top takeaways:

1. Preparation Phase: Invest in Branding, Copywriting and Education
2. Map out a launch content calendar
3. Pre-plan promotional content for social media, including introducing yourself and sharing elements of your new brand such as your services & testimonials
4. Send weekly newsletters leading up to the launch
5. Write blog posts explaining why you're rebranding including BTS
6. Post teasers and coming soon messages across social media
7. Create a countdown landing page on your website to build anticipation among visitors.
8. Engage Current Followers: Share BTS glimpses of your rebranding process, including design sketches & website previews.
9. Organise a giveaway during launch week to reward and engage your current followers.
10. Collaborations and Guest Posts: Collaborate with friends and like-minded businesses by sending them gift packs and asking for their support in sharing your launch on social media. Reach out to blogs and businesses to offer guest posts or share your expertise leading up to the launch.

Launch Week:

1. Create Hype:
   • Share photos and videos of yourself in action and BTS of your launch
2. Deliver Value:
   • Provide value to your audience during launch week by offering giveaways and creating new downloadable resources
3. Post-Launch Actions:
   • Continue to post about the launch 2-3 days after the official launch date to ensure maximum visibility
   • Use Video

By following these actionable points, I hope these help you to effectively plan and execute a successful brand launch or re-launch.
Good luck!
RESOURCES AND LINKS MENTIONED IN THIS EPISODE:

Hello Hello Studio - the designers who helped with my branding. Mention my name when you reach out to them!

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