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How to Create a Sustainable Brand That Customers [& Investors] Love ft. Pallavi Utagi
Manage episode 453556478 series 3579735
Contenu fourni par Devansh Lakhani. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Devansh Lakhani ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
3:34 - Journey from Software engineer to Building D2C Brand
5:58 - Learnings from the early days
11:33 - What led to “SuperBottoms”
17:38 - Kunal Bahl (Founder, Snapdeal): The unexpected investor
19:08 - Vision when SuperBottoms was bootstrapped
20:15 - Beyond money, what did investors bring to the table?
22:40 - The SuperCouples who run SuperBottoms
24:22 - Business during Covid
26:50 - Transformation from Passion to Purpose
30:59 - Why SuperBottoms over the regular diaper?
32:35 - How to make a brand?
35:48 - Breaking down sales of SuperBottoms
37:08 - How SuperBottoms is making a mark in the unorganized market
39:57 - Onboarding Alia Bhat as a brand ambassador & investor
42:10 - How does a good ambassador help in brand sales?
50:14 - Learnings from SuperBottoms $5 million round
53:52 - How did you reach out to VCs
54:58 - Pros & Cons of fundraising
1:00:54 - What does money mean to you?
1:02:04 - Rapid fire with Pallavi
1:05:43 - Closing thought
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