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Balancing customer discovery and market discovery w/ Jon Gatrell - Chief Product Officer @ Loren Data Corp
Manage episode 312718228 series 3243128
Jon shared a ton of great insights about discovery. Here are just a few of the points covered in this episode:
- The core skill to develop for discovery
- Using discovery to identify and enter new markets
- Balancing customer discovery w/ market discovery
- Build for markets, not for customers
- You’re not following the scientific method if you start with a hypothesis. You have to start with an observation. Hypotheses are only legit if they’re driven from an observation
- You can’t be emotionally attached to ideas. Invalidating hypotheses early is just as valuable as building good ideas
- Why “using data” is such a convoluted term
- Just because you found a pattern in data, it doesn’t mean you know why it exists or what to do about it
- You can’t have an ego as a PM, and you can’t take ego into discovery and expect to be successful
- How to successfully involve developers in the discovery process
If you're looking for free Product Management resources or have aspirations of becoming a Product Manager, join our free community and sign up for one of our free courses at Path2Product
--- Send in a voice message: https://podcasters.spotify.com/pod/show/productmanagementlessons/message130 episodes
Manage episode 312718228 series 3243128
Jon shared a ton of great insights about discovery. Here are just a few of the points covered in this episode:
- The core skill to develop for discovery
- Using discovery to identify and enter new markets
- Balancing customer discovery w/ market discovery
- Build for markets, not for customers
- You’re not following the scientific method if you start with a hypothesis. You have to start with an observation. Hypotheses are only legit if they’re driven from an observation
- You can’t be emotionally attached to ideas. Invalidating hypotheses early is just as valuable as building good ideas
- Why “using data” is such a convoluted term
- Just because you found a pattern in data, it doesn’t mean you know why it exists or what to do about it
- You can’t have an ego as a PM, and you can’t take ego into discovery and expect to be successful
- How to successfully involve developers in the discovery process
If you're looking for free Product Management resources or have aspirations of becoming a Product Manager, join our free community and sign up for one of our free courses at Path2Product
--- Send in a voice message: https://podcasters.spotify.com/pod/show/productmanagementlessons/message130 episodes
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