How Leslie Danford Launched a Business While 8 Months Pregnant: from Concept to Shelf in 2 Years (S2 E45)

Legacy Building Mamas

Are you struggling to maintain good health while juggling a busy family life and growing your business? This episode is a must-listen for you!

In this episode, we talk to Leslie Danford, the founder and CEO of Vitaminis, a clean-label, functional food and beverage brand. Leslie shares her journey from being a corporate professional to starting her own business during the pandemic while being pregnant. She discusses the importance of gut health, how she developed her product, and offers practical advice on balancing a business with family life.

Chapters:

00:50 Introduction: Introducing Leslie Danford

02:50 Leslie Danford discusses the importance of gut health

4:35 From Corporate to Entrepreneurship: Leslie shares her journey from working in large corporations to starting Vitaminis during the pandemic.

06:05 Launching While Pregnant: The bold move of launching a business while being eight months pregnant.

09:40 The motivations behind launching Vitaminies: Leslie discusses the intricate process of bringing a product from concept to shelf.

11:50 Understanding the Product: Introduction to Vitaminis and its benefits.

14:15 From Concept to Shelf in 2 years

19:35 Market Research and Product Development: Steps Leslie took to bring her product from concept to shelf.

22:40 Securing Funding and Investment: Practical advice for aspiring entrepreneurs, including navigating the complexities of funding and scaling a business.

23:18 Recognize when fear is holding us back

31:15 Special Giveaway Offer: Join the email list to enter a giveaway for a 12-pack of Vitamin E's and a shaker bottle.

Leslie’s journey is a testament to the power of resilience and the importance of health. Whether you're a mompreneur, a startup founder, or someone looking to improve their nutrition, this episode offers valuable lessons and inspiration.

Don't forget to enter the giveaway! Join the email list today for a chance to win a 12-pack of Vitaminis and a shaker bottle: Visit vitaminesbrand.com for more details and to explore their product range.

Tune in and let's make your business work for you, not the other way around!

Follow Vitaminis on social media for more tips and updates:

Website: https://vitaminisbrand.com/
Instagram:
Facebook:
TikTok:

Building a business as a mom can be HARD—there’s no denying that. You’re juggling a lot, and it’s easy to feel overwhelmed.
After talking with countless other moms, I’ve realized that these feelings usually come from trying to do everything without a clear M.A.P – clarity in Mindset, taking the right Actions, and a tailored strategic Plan for your success.

If you’ve been thinking about making a change, I’m so excited to invite you to my FREE Masterclass. I’ll be sharing the exact strategies that helped me build a successful business, using the skills I developed in my corporate career.
Click below to Join:
Start your Business as a Mompreneur in 2025 and Build your Legacy!