Dive Deep: Matt Skallerud's Expertise in LGBTQ+ Marketing Unraveled

Left of Str8 Podcasts

Summary

Matt Skallerud, president of Pink Media, discusses his 30-year journey in LGBTQ+ media and the evolution of the industry. He emphasizes the importance of storytelling and engagement in reaching the LGBTQ+ audience. Matt shares success stories of working with influencers and destinations to amplify their stories and engage with their audience. He also talks about his own travel experiences and favorite LGBTQ+ destinations. Matt provides advice for aspiring advocates and discusses the role of social media in advocacy. He concludes by discussing the future of Pink Media and the focus on storytelling and PR in the realm of social media. In this conversation, Matt Skallerud from Pink Media discusses the evolution of Out Magazine, the success of the I Love Gay hashtag campaign, and the power of social media in reaching the right audience. They also talk about their partnership for the Big Gay Road Trip and the potential for future collaborations. The conversation ends with a discussion about Pink Media's website and social media profiles.Takeaways

Storytelling and engagement are key strategies in reaching the LGBTQ+ audience.

Working with influencers and destinations can amplify stories and engage the audience.

LGBTQ+ destinations like Port of Ayorta and Palm Springs offer unique experiences and vibrant LGBTQ+ culture.

Social media, particularly Twitter, is a powerful platform for LGBTQ+ advocacy.

Ignoring trolls and focusing on meaningful engagement is a strategy to avoid negativity on social media.

The future of Pink Media lies in the merging of storytelling, PR, and advertising in the realm of social media. Out Magazine has evolved by incorporating more multimedia elements and creating a newsletter-like format.

The I Love Gay hashtag campaign has been successful in reaching a large audience and generating engagement.

Social media is a powerful tool for getting client stories out and reaching the right audience.

Pink Media and Scott have partnered for the Big Gay Road Trip and are considering future collaborations.

Pink Media's website is pinkmedia.lgbt and their primary business profiles on social media are also under the same name.Subscribe on your favorite distributor so you never miss an episode. You can also click the bell icon to be notified when new episodes are available. The video podcasts are on YouTube and Spotify, and the audio podcast is available at all major distributors including: iTunes, iHeart Radio, GoodPods, Amazon Music, Audible, Google Podcasts and more. If you like us, please give our episodes a 5 star rating so more people will find them in the Algorithm.

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