It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Ep 98: Offering Management at IBM, Alex Bentley, Product Management Leader & Coach @IBM
MP3•Maison d'episode
Manage episode 384010554 series 1037046
Contenu fourni par Learn Educate Discover and Sonali Mangal. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Learn Educate Discover and Sonali Mangal ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
Alex Bentley, Product Management Leader and Coach at IBM, describes the role of an Offering Manager at IBM (IBM has renamed Product Management to Offering Management). Alex has over 10 years of experience working as a Product Manager. He also leads the Associate Offering Manager program at IBM. You can check out IBM's Associate Offering Manager program here: http://ibm.biz/aomprogram Some of the areas that Alex talks about in this episode include: 1. How Offering Management is very similar to Product Management 2. Why IBM renamed Product Management to Offering Management - To emphasize the focus on building a business, as opposed to a product only 3. Difference between Offering Management at IBM and Product Management in some companies and Project Management 4. Examples of projects an Offering Manager might work on 5. How an Offering Manager/Product Manager needs to think like the CEO of the business 6. Examples of metrics that a Product/Offering Manager is evaluated on and how they vary with where the product is in its lifecycle 7. How Product/Offering Managers need to understand incentives of various stakeholders they work with - their customers, as well as internal stakeholders 8. Ability to say No and prioritize is critical 9. How Product/Offering Managers need to be able to context switch a lot. Alex blocks his calendar on Fridays to have some focused time for work. 10. Advice for candidates interested in breaking into Product Managemnt 11. Tons of helpful resources for interested candidates 12. Translate your work into measurable business impact when applying + what you did 13. Alex interviews a lot - common reasons why he rejects applicants for Product/Offering Management roles 14. Skills needed to do well in this job
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135 episodes
MP3•Maison d'episode
Manage episode 384010554 series 1037046
Contenu fourni par Learn Educate Discover and Sonali Mangal. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Learn Educate Discover and Sonali Mangal ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
Alex Bentley, Product Management Leader and Coach at IBM, describes the role of an Offering Manager at IBM (IBM has renamed Product Management to Offering Management). Alex has over 10 years of experience working as a Product Manager. He also leads the Associate Offering Manager program at IBM. You can check out IBM's Associate Offering Manager program here: http://ibm.biz/aomprogram Some of the areas that Alex talks about in this episode include: 1. How Offering Management is very similar to Product Management 2. Why IBM renamed Product Management to Offering Management - To emphasize the focus on building a business, as opposed to a product only 3. Difference between Offering Management at IBM and Product Management in some companies and Project Management 4. Examples of projects an Offering Manager might work on 5. How an Offering Manager/Product Manager needs to think like the CEO of the business 6. Examples of metrics that a Product/Offering Manager is evaluated on and how they vary with where the product is in its lifecycle 7. How Product/Offering Managers need to understand incentives of various stakeholders they work with - their customers, as well as internal stakeholders 8. Ability to say No and prioritize is critical 9. How Product/Offering Managers need to be able to context switch a lot. Alex blocks his calendar on Fridays to have some focused time for work. 10. Advice for candidates interested in breaking into Product Managemnt 11. Tons of helpful resources for interested candidates 12. Translate your work into measurable business impact when applying + what you did 13. Alex interviews a lot - common reasons why he rejects applicants for Product/Offering Management roles 14. Skills needed to do well in this job
…
continue reading
135 episodes
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