Ep 39: How to Massively Scale Your Business through Customer-Centricity with Penny Wilson, Chief Marketing Officer at Hootsuite

Leads2Scale

Contenu fourni par Social Media Week. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Social Media Week ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.

5y ago 28:55

M4A•Maison d'episode

This week’s episode of Social Media Week’s Leads2Scale podcast features Penny Wilson, Chief Marketing Officer at Hootsuite.

As CMO, Penny leads Hootsuite’s global marketing strategy, driving market leadership, awareness and demand generation.

During the conversation, Penny discussed how can neuroscience be used to develop marketing content in various communications, why Hootsuite is so obsessed with being customer and community-centric in their approach, and how she sees the social media market evolving over the next few years.

Don’t forget to rate, review, and subscribe to Leads2Scale on your favorite podcasting app!

This episode is brought to you by Social Media Week London 2019! (Use code: Leads2Scale to save 15% on your pass!)

Follow Toby and Social Media Week!

@tobyd & @socialmediaweek on Facebook, Instagram, & Twitter.

48 episodes

#Business #Social Media #Social Media Week