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Contenu fourni par Dylan Kelley. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Dylan Kelley ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
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Building a Brand That Lasts with Sunski's Michael Charley

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Manage episode 362726087 series 2081104
Contenu fourni par Dylan Kelley. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Dylan Kelley ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.

In this episode of the Wavebreak Podcast, Dylan Kelley interviews Michael Charley, co-founder at Sunski. Michael co-founded the brand after he graduated into the Great Recession with no job prospects and today the brand generates millions in revenue.

In this episode you'll learn:

  • The brand's successful Kickstarter strategy and how Michael would approach the launch differently in today's market
  • Why the sunglasses brand hasn't expanded into ski goggles like other brands in their space have
  • Fresh ideas for increasing customer retention and building a long-term brand that lasts

Michael Charley is co-founder at Sunski.

Links Mentioned

Sponsored by...

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

Tidio — Tidio is the highest-rated live chat software on Shopify. Through Live Chat, Chatbots, and Ticketing, Tidio helps Shopify merchants gain and retain more customers with personalized shopping experiences. Automate up to 47% of recurring questions and offer discounts based on user behavior to maximize revenue. If you want to increase sales and customer satisfaction check out Tidio and use promo code "LEADERS" to get an exclusive discount.

Bloomreach - Personalization is complicated. Bloomreach makes it simple. Show millions of customers the right product, in the right place, at the right time.

  continue reading

324 episodes

Artwork
iconPartager
 
Manage episode 362726087 series 2081104
Contenu fourni par Dylan Kelley. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Dylan Kelley ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.

In this episode of the Wavebreak Podcast, Dylan Kelley interviews Michael Charley, co-founder at Sunski. Michael co-founded the brand after he graduated into the Great Recession with no job prospects and today the brand generates millions in revenue.

In this episode you'll learn:

  • The brand's successful Kickstarter strategy and how Michael would approach the launch differently in today's market
  • Why the sunglasses brand hasn't expanded into ski goggles like other brands in their space have
  • Fresh ideas for increasing customer retention and building a long-term brand that lasts

Michael Charley is co-founder at Sunski.

Links Mentioned

Sponsored by...

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

Tidio — Tidio is the highest-rated live chat software on Shopify. Through Live Chat, Chatbots, and Ticketing, Tidio helps Shopify merchants gain and retain more customers with personalized shopping experiences. Automate up to 47% of recurring questions and offer discounts based on user behavior to maximize revenue. If you want to increase sales and customer satisfaction check out Tidio and use promo code "LEADERS" to get an exclusive discount.

Bloomreach - Personalization is complicated. Bloomreach makes it simple. Show millions of customers the right product, in the right place, at the right time.

  continue reading

324 episodes

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