Yips, Pips, and Yaps - Embracing Core Values: Fujifilm's Branding Lesson

Koyoti Small Business Podcast

Summary
Fujifilm's story is about overcoming challenges, embracing change, and staying true to core values. They started as an underdog in the film industry, but through strategic decisions and embracing new technologies, they became a rival to Kodak. Fujifilm diversified into various markets, including pharmaceuticals, cosmetics, and data storage. They also demonstrated courage and bravery in making changes and staying committed to their vision. The company's dedication to preserving photography culture was evident in their efforts to restore photos after the 2011 earthquake. Small businesses can learn from Fujifilm's history by avoiding arrogance, embracing change, and staying true to their brand and core values.
Takeaways

• Avoid arrogance, bureaucracy, and complacency
• Embrace change and pivot when necessary
• Have courage and conviction in your decisions
• Stay committed to your vision and brand
• Learn from experiences and apply knowledge
• Preserve and protect your core values
• Support and assist in causes aligned with your brand
• Marketing is about doing things that align with your brand

FUJIFILM Photo Rescue Project: https://photo-rescue.fujifilm.com/en/index.html#mokuji

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