Gain Competitive Advantage
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In building onto the previous episode on the importance of business strategy formulation which is essentially to help you gain competitive advantage over your rivals, in this episode I'm unpacking what Competitive Advantage refers to and what it looks like. I am using Starbucks as a case study to make this practical, on how it gained competitive advantage in the coffee shop market. Competitive Advantage is the base of my work as a consultant. In my consulting work I reconcile Design Thinking, Business Model Innovation and Competitive Strategy concepts with Economic Theories to help businesses gain Competitive Advantage in ever changing market environments.
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