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Ep. 2: The New Jewelry Salesperson, Part 2 – Daniel Gordon Interview
Manage episode 394105668 series 3547301
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Shane O'Neill is joined by Daniel Gordon, one of independent jewelry retail's biggest, and longest-running, proponents of digital marketing
The discussion: Social and digital marketing has changed more than just how retail jewelers market themselves, it’s changed how we communicate. So, why then are so many salespeople still selling the way they always have? Gordon's passion for digital and social marketing changed not only how he marketed as a jeweler, but how he connects to his customers.
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The discussion: Social and digital marketing has changed more than just how retail jewelers market themselves, it’s changed how we communicate. So, why then are so many salespeople still selling the way they always have? Gordon's passion for digital and social marketing changed not only how he marketed as a jeweler, but how he connects to his customers.
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