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Offline Marketing: How Personalized Unboxing Boosts Engagement and Sales with Doug Franklin, Penny Black
Manage episode 429257144 series 3270990
Doug Franklin is the founder and CEO at Penny Black. Who are all about taking control of the unboxing experience to drive engagement and conversion rates through the roof.
In this episode, we discuss:
- How the unboxing experience is a key to delighting the customer
- The power of personalization
- Why offline marketing still matters
Dive in:
[05:30] Focused on product development and warehouse integration.
[09:33] Catalogues evolved to personalized, cost-effective flyers.
[13:18] Data tracking for customer engagement and sales.
[17:53] Merchants can scale and target specific cohorts.
[20:32] Insider Tips from Doug!
Find the notes here: https://keepopt.com/213
Download Shopify's new industry report >> https://keepopt.com/shopify
****
Get all the links and resources we mention & join our email list at https://keepopt.com
Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://keepopt.com/sponsor
229 episodes
Manage episode 429257144 series 3270990
Doug Franklin is the founder and CEO at Penny Black. Who are all about taking control of the unboxing experience to drive engagement and conversion rates through the roof.
In this episode, we discuss:
- How the unboxing experience is a key to delighting the customer
- The power of personalization
- Why offline marketing still matters
Dive in:
[05:30] Focused on product development and warehouse integration.
[09:33] Catalogues evolved to personalized, cost-effective flyers.
[13:18] Data tracking for customer engagement and sales.
[17:53] Merchants can scale and target specific cohorts.
[20:32] Insider Tips from Doug!
Find the notes here: https://keepopt.com/213
Download Shopify's new industry report >> https://keepopt.com/shopify
****
Get all the links and resources we mention & join our email list at https://keepopt.com
Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://keepopt.com/sponsor
229 episodes
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