Bringing Swiftie Energy to Higher Ed with Rachel Putman

Josie and the Podcast

With this episode kicking off our new year, I’ve been thinking a lot about time and energy. Balancing time between your work life and home life, investing time in students, time with family, and all the time we lost to the pandemic. Our guest has also been thinking about it today, as she reflects on grief and prioritizes time spent in different places. But also the fun and freeness that being a Swiftie brings.

After graduating from UNC Chapel Hill, Rachel Putman close to a decade as a journalist, and joined the world of higher education in 2014, finding her passion at the intersection of story-telling and education.

Today, Rachel is the Director of Communications at the University of Arkansas. She manages a team of incredible student workers on the UAFS campus each year who run BeReal, TikTok, Instagram, and Facebook campaigns.

We chat about the power of Taylor Swift, having partners in the music industries, learning grief while building a career, working at regional public colleges. We also get into the good marketing stuff, gushing over UAFS Chancellor Terisa Riley, Rachel’s award-winning student social media outreach campaign Mental Health Monday, and bringing students on board to help with social media.

Josie and the Podcast is a production of Dr. Josie Ahlquist and is produced by University FM. The show is also sponsored by Element451.

For all resources mentioned in this episode, head to https://www.josieahlquist.com/podcast/bringing-swiftie-energy-to-higher-ed-with-rachel-putman/

Mentioned in the episode:

Norma Jean

AMA Higher Ed Barbie Party

Rachel and an early IMB Computer from her Grandpa

Epic Rap Battles - ERB

University of Arkansas at Fort Smith

Northwest Arkansas Business Journal Forty under 40

Terisa Riley // From First Gen to First Fem - Josie and the PodcastMental Health Monday | CASE

Student Social Media Academy

Digital Community Cohort

Digital Leadership in Higher Education

Connect with Rachel:

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Rachel Putman - University of Arkansas - Fort Smith

Connect with Josie:

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