))
#76 Can Avatars help me run my website? AI Powered Search for Search Engine Optimisation and the power of Internal Links
Manage episode 372048446 series 2805921
Contenu fourni par Jonny Ross. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Jonny Ross ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
This is the ’90-Day Website Mastery Podcast’, a fun and action packed series about feeling proud of your website again!
Hosted by Jonny Ross and Pascal Fintoni who will share decades of experience in website design and management to transform your website into an online destination your customers will talk about.
Tune in for actionable tips, practical advice and inspiring website stories!
THE SEGMENTS:
- You ask, we answer
One question submitted by the community or researched online (i.e. google instant, Answer The Public) and answered by Pascal and Jonny:
What are avatars or archetypes and how can they help me run my website?
Jonny and Pascal will look into the often overlooked step of creating avatars to represent your visitors and to help you make decisions about your website design and content.
Website Stories
One article, or podcast, video, infographic, etc. reviewed by Jonny and Pascal who share their reactions and lessons:
For this episode, we have chosen a LinkedIn with a video message from Rand Fishkin about the impact of AI-powered search on search engine optimisation:
The Website Engine Room
Two apps, software solutions or kit (one each) that can make life easier as a website manager and website content creator:
Pascal Fintoni: The Customer Avatar templates from Hubspot can give you a great headstart https://offers.hubspot.com/customer-profile-templates
Jonny Ross: https://linkwhisper.com A Revolutionary Internal Linking Tool to Speed Up the Process of Internal Linking for SEO and Help You Rank Better in Google
The Website Call To Action
The ONE change or adjustment that you should be making to your website right now:
Jonny Ross: check your legals. T&c’s cookie policy. Privacy policy.
Pascal Fintoni: work on your out-of-office messages, lean on your unique tone of voice and write a short article about what your customers should focus on during the summer season.
We will be back with another podcast episode, in the meantime feel free to send your questions, share your preferred app and links to your website once you have made the changes we spoke about, we would love to give you a shout out!
Jonny and Pascal
–
Find out more about our 90 Day Website Mastery Programme: https://90daymarketingmastery.com/
Get in touch with your co-hosts:
Jonny Ross
Linkedin: https://www.linkedin.com/in/jonnyross/
Website: https://jonnyross.com/
Pascal Fintoni
LinkedIn: https://www.linkedin.com/in/pascalfintoni/
Website: https://pascalfintoni.com/
107 episodes
Partager
