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Who is at Top of the Fast Fashion Hill?
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Founded in 2008, SHEIN has been crowned the most Googled clothing brand in 113 countries around the world. In 2020 Shein made $10 billion USD in revenue, regardless of the controversies that surround the e-commerce fashion brand. Why is it still popular, even after the countless accusations of lead in clothing, poor workmanship, melting shoes etc. We talk about it. Here's a hint - it's about the world around us.
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