Automotive Cyber Struggles and Ford's Adventure Escape

In Wheel Time Car Talk

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What happens when a ransomware attack hits a major software provider serving thousands of car dealerships? The automotive world is thrown into turmoil, and we've got all the details. Join us as we break down the chaos caused by the recent cyberattack on CDK Global, how it's impacted sales and services, and what CDK is doing to restore operations. We also highlight the crucial role dealership management systems play in day-to-day operations and the broader implications for the industry.
But it's not all doom and gloom. We shift gears to bring you an exhilarating conversation with Jason Hyde, the brand manager for Ford Bronco, as he introduces us to the Bronco Off-Roadeo adventure program. Discover how Bronco owners can experience heart-pounding off-road adventures across five stunning U.S. locations, including the new Great Smoky Mountains site. Learn how to register, what’s included, and why this experience is valued at over $2,500. Whether you’re an off-road enthusiast or curious about turning your Bronco purchase into an unforgettable journey, this episode has something for you. Don't miss out on the perfect way to enjoy fall's vibrant colors with expert trail guides and all the gear you need provided by Ford.

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Chapitres

1. Automotive Cyber Struggles and Ford's Adventure Escape (00:00:00)

2. Cyberattack on CDK Global Car Dealers (00:00:01)

3. Bronco Off-Roading Experience Program (00:14:16)

4. Off-Road Adventure With Ford Bronco (00:21:10)