Crowdfunding Strategies for eCommerce Merchants with Khierstyn Ross

In the Ring with SUMO Heavy

In today’s episode, we have a conversation with Khierstyn Ross.

Khierstyn Ross is a product launch expert that specializes in Kickstarter & Shopify launches for physical products. In 2015, she began this journey when her first launch failed terribly. After relaunching, she went from a $16,710 failure to a $592,742 success story.

Since then she's raised multiple-millions of dollars in pre-order revenue on Kickstarter and Indiegogo with her clients and students.

Khierstyn talks about how she went from going to medical school to getting bit by the entrepreneurial bug and eventually working with entrepreneurs to help them launch successful crowdfunding concepts.

She’ll take us through some good crowdfunding strategies - from marketing to mailing lists and what makes a good campaign.

The Product Launchpad
https://khierstyn.com/

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About the Show: ‘In The Ring’ is a weekly podcast about eCommerce hosted by John Suder, Bart Mroz and Brittany Blackman.

The show combines interviews with eCommerce leaders together with the latest news and strategies to give listeners actionable ideas and inspiration for their eCommerce businesses.

The show is a production of SUMO Heavy, an eCommerce Consulting firm located in Brooklyn NY and Philadelphia.

Hosts:

John Suder (@johnsuder) - Producer and Director of Marketing at SUMO Heavy https://twitter.com/johnsuder

Bart Mroz (@bartmroz) - CEO/Co-founder of SUMO Heavy https://twitter.com/bartmroz

Brittany Blackman - Writer and Junior Marketing Coordinator at SUMO Heavy

Learn more about SUMO Heavy: http://www.sumoheavy.com

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Twitter: @sumoheavy

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