🔮 Typeform Growth Marketing, SEO and Viral Loops | Jake Stainer (Skale, Typeform, TravelPerk, Hotjar)

In Growth We Trust: Marketing | Growth | Startups

In this episode, we spoke with Jake Stainer. Head of growth at Typeform and TravelPerk and growth advisor for Hotjar, he is now co-founder at Skale, an SEO revenue engine for SaaS. You'll learn about 📚 0:00 Intro. 2:27 Navigating growth decisions and budgets. 5:46 The shiny object fallacy. 9:35 Planning, efficiencies, and tests. 15:37 Paid advertising and CEOs. 17:33 Paid advertising success. 21:28 Getting started with Google Ads. 25:09 Unconventional job search success. 28:38 Viral loops. 32:12 SEO and template prioritization. 37:00 Scaling SEO for signups. 42:00 Blended Marketing ROI. 43:26 SEO opportunity and missed potential. 48:08 Strategy for getting decisions done. 53:41 Scale four years ago. 55:07 SEO and revenue generation. 58:48 Link building and testing. 1:03:51 Standing out with better content. 1:07:23 Turning SEO on its head. 🖇 Useful links 🖇 🔔 Jake Stainer on Linkedin: https://www.linkedin.com/in/jakestainer/ 🔔 Jake on Linkedin: https://www.linkedin.com/in/jakemayell/ 🔔 Yoann on Linkedin: https://www.linkedin.com/in/yoannpavy/ 📺 Follow us on Youtube: https://www.youtube.com/@InGrowthWeTrust 📧 Our weekly newsletter: https://ingrowthwetrust.beehiiv.com/subscribe Small ask from us, if you enjoyed this episode, please follow, leave a 5* review, and share with your network 🤝❤️ 📌 Related keywords complicated world, noisy world, clear, growth, Typeform,numbers, users, revenue, churn issues, pivot, feature, competitors, rebuild, app, demotivating, fractional growth person, detached, political aspect, egos, consultant, money, outsider, opinion, marketing consultant, fresh ideas, backlog, short cut, long cut, shiny object fallacy, impact, CEO, decline, yeses,challenging, advisor, consultant, erodes, value,crappy, last minute decision, creative, planning in advance, cutting costs, efficiencies, attribution, uplifts, tests, nightmares, bashing your head against the wall, growing, consulting engagement, regular employment, not working, move on, good for you, human aspect, organization, manager, CEO, startup, relationship, challenging views, true feel, hide, signing off, copy, Instagram post, anxiety, experiment, move the needle, push things forward, join, genuine, testing, channels, question.,CEO, SEO, affiliates, TikTok, podcast,paid advertising, organic growth, CEOs, Deepop, interview,Barcelona, Bath, southwest, weather, tech,transcript, podcast episode, creator, marketer, SEO PPC, Google AdWords, voucher, eBay, self-taught SEO, first job, typeform, gap year, Spain, English teacher, programming, marketing, Groupon, scam, Madrid,Madrid, Groupon, clones, marketing, Typeform,boring product, SurveyMonkey, CyberMonkey, Typeform, explode, user experience, emotional connection, MVP, business idea, growth mechanisms, viral loop, thank you screen, branding, uptick, graph, accelerate, measuring, attribution, K-factor, users, viral loop optimization, A-B testing, text number, landing page, sign up, distribute,mapped out, cycle, loop, growth, product growth,templates, use cases, prioritization matrix, recurrent use case, one-off use case, acquisition use case, retention use case, contact form, search volume, churn rates, free survey templates, lead generation form, user research surveys, embeds, virality, tracking, SEO, growth channel, brainstorm, iterate, product activation, customer success teams, link building loop,copy code, embed, website, link, template,strict, open, attribution, Facebook, Instagram,SEO, resources, paid ads, ROI, opportunity,SEO, content, UGC plan, Depop, Etsy,Google Sheets plugin, Redshift database, SQL, data language, data warehouse, revenue data, business case, increase revenue, hypothetical, decision, strategy, tangible result, lead generation, templates, content team, freelance writer, uploading, forgiveness, permission, data, interesting, scrappy, growth mindset, act the company, skill set,rare, growth function, marketing function, rebel, passionate,Spanish, Typhoon, customer, ads, webs