226: Crafting Websites That Convert: Audience-First Strategies with Guest Sami Bedell-Mulhern

Imperfect Marketing

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Sami is a digital marketing strategist focused on helping small to mid-size nonprofits and businesses grow through marketing. She is also the host of the podcast Digital Marketing Therapy, where she supports nonprofits in raising more money online. With extensive experience in digital marketing, Sami specializes in using websites, social media, content, and email marketing to enhance online fundraising and retention efforts.
Topics Discussed:
➡️ Strategies for Increasing Website Conversions
➡️ Importance of Audience-Focused Website Content
➡️ Effective Use of AI in Marketing
➡️ Consistent Communication and Email Marketing
Connect with Sami:
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Digital Marketing Therapy Podcast
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Chapitres

1. Website Conversions and Audience Focus (00:00:00)

2. Maximizing Website Conversions and Engagement (00:09:08)

3. Improving Email Marketing and Website Engagement (00:16:57)

4. Consistency and Iteration in Marketing (00:23:42)