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Paco Underhill - Immersive Consumer Behavior 7
Manage episode 331768619 series 3345377
Contenu fourni par Charlie Morrow. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Charlie Morrow ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
Paco Underhill was inspired by the methodology of urbanist William H. Whyte & the fact that he has lived in many cities around the world as the son of a diplomat, is a retail space doctor, consumer behavior consultant and best-selling author of Why We Buy: The Science of Shopping, founded the first iteration office of his consultancy Envirosell in 1986. He became the chairman of the New Wilderness Foundation, an ethnopoetics and performing arts group, co-founded by poet Jerome Rothenberg and Morrow in 1974.
* production & audio backdrop: bart plantenga
41 episodes
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