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Ep 328: Path to Lisbon - Leveraging brand and media's convergence
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In the latest episode of iGaming Daily’s Path to Lisbon limited series, we’ll be looking back at a panel session titled, which took place at SBC Summit Barcelona last year, talkSPORT Bet: Leveraging brand and media.
SBC’s Managing Director, Andrew McCarron, was joined by BV-Group’s Chief Commercial Officer, Brent Almeida and the two discussed how TalkSPORT & BetVictor can leverage each other as a huge media presence and trusted betting operators to create a new betting brand and gain a competitive advantage in the market.
This discussion will be approached again, but from a more concerning angle, as LiveScore’s CEO, Sam Sadi, will be speaking on a panel titled, Has Convergence of Sports Media and Betting Failed.
Sadi will be explaining how he believes convergence has been attempted so far, whether it’s already dead, and if there has been any real success around the strategy.
For more information on SBC Summit Lisbon, links will be left in the description below.
- https://sbcevents.com/sbc-summit/agenda/?selectedSession=4fgj1fs1r8p224gpje5cm89653
- https://sbcevents.com/sbc-summit-barcelona/agenda/?selectedSession=4m0mkshfwennvr4jn6bg2ws0w9
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