Episode 45: Pricing Listings for Today’s Market
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**Episode 45: Pricing Listings for Today’s Market - If You List, You Last Podcast**
**Intro:**
- Welcome from Bob Mangold, the Listing Coach
- Topic: Properly pricing listings in today's market
- Join the conversation on the **Real Estate Asset Advisor Facebook Group**
- Opportunities for high-performance agents to grow listing agencies with marketing support
**Mortgage Market Update:**
- Fed cut interest rates by 50 basis points
- Impact on short-term vs. long-term rates and mortgage market
- Yield curve steepening, benefits for ARMs (Adjustable-Rate Mortgages)
- Forecast: Mortgage rates may decrease in the next 60-90 days
**Inflation & Mortgage Rates:**
- Fed confident inflation is under control, further rate cuts expected
- Projected interest rates: 5.75% by year-end
- Economic forecast: Unemployment may rise, potentially lowering mortgage rates
**Buyer’s Agent Commission Discussion:**
- August 17th changes and agent uncertainty
- Importance of hiring professionals in real estate
- Examples of buyers facing challenges without agent representation
**Pricing Your Listings to Sell:**
- Current market conditions: More inventory but not at pre-pandemic levels
- Impact of elections, consumer debt, and rising credit card debt
- New home builders offering incentives, competing with resales
- Key strategy: Price listings to sell, considering market conditions
**Tips for Agents:**
- Conduct deep-dive market analysis by zip code and property reports
- Encourage sellers to handle repairs and upgrades using services like Curbio
- Importance of professional photography and staging
- Build a network of local agents and market listings in areas where people are moving from (e.g., California to Texas)
**Closing Advice:**
- Don't reduce Buyer's Agent Commissions; it can hurt the deal
- Teach sellers how buyer’s agent commissions work and why it benefits them
- Final takeaway: If you list, you last!
**Join the Conversation:**
- Connect in the **Real Estate Asset Advisor Facebook Group**
- Weekly real estate updates, tips, and more!
Join our Facebook Group at: https://www.facebook.com/groups/realestateassetadvisors
Visit our website to watch replays of our Wednesday "Elevate Business Briefings" at: www.RealEstateAssetAdvisors.org
Download a copy of my book, "If you list, you last!" at www.IfYouListYouLast.com
48 episodes