#50 - Charlena Berry

If Plants Could Talk

An interview with author and Cannabis advocate, Charlena Berry. Her new book, Breaking The Stigma - Racism, Lies, the Opioid Endemic and Inviting Grandma to the Dispensary is out on Amazon 03/21/2022. Socials and bio are pasted below:

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"Charlena Berry is the author of Breaking the Stigma: Racism, Lies, the Opioid Endemic, and Inviting Grandma to the Dispensary.

In this book, she exposes lies that created the stigmas associated with cannabis, and how these stigmas must be addressed to see continued growth in the marketplace. She then outlines a framework that provides key strategies for retailers to implement to improve the customer experience and increase profitability.

Writing from her experiences in the industry, Charlena is a global cannabis business executive and the founder of Cannabis Business Growth, a premier cannabis business consulting firm. Prior to that, she spent more than a decade in Supply Chain and Retail Operations for Fortune 500 companies like Whirlpool and Office Depot/Office Max.

As principal consultant, Charlena forms strategic partnerships, guides entrepreneurs, and leads projects in all sectors of the cannabis industry, from cultivation and manufacturing to commercial retail and distribution. A witness to the impact of addiction and the illicit market, Charlena is a proud advocate for cannabis and its potential for healing and personal growth."

This podcast is brought to you by Mezcala Nursery located at 6901 Orange Ave. Long Beach, CA 90805. Family owned, family ran, since 2007. Mezcala carries everything from landscape plants, to house plants, to cactus and succulents. They also offer a wide variety of rare collector specimens. @mezcalanursery • Instagram photos and videos

This podcast is also brought to you by Green Touch Nursery - located at 8842 Park St, Bellflower, CA 90706. GT Nursery was founded in 2017. They specialize in cactus and succulents from all over the world. Their mission to create a community of like-minded individuals, from all walks of life that enjoy beautiful plants. Green Touch Nursery (@gtnursery) • Instagram photos and videos